01
Targeted Keyword Research
Identify search terms relevant to your product and organize them into a practical targeting plan based on product fit and campaign objectives.
Amazon Advertising • Sponsored Products • Campaign Strategy
Amazon PPC Campaign Setup & Optimization
Give your Amazon advertising a clear structure. We help organize keyword targeting, campaign match types, search term analysis, negative keywords, and bid reviews around your product goals and advertising budget.
Discuss Your PPC Goals Explore Keyword ResearchA structured approach to Amazon ads
Build campaigns that are easier to manage and evaluate
PPC performance depends on more than launching ads. Campaign structure, targeting relevance, search-term quality, bids, budgets, and product economics all matter. Our work focuses on setting up a clear framework and using campaign data to guide ongoing improvements.
02
Campaign & Match-Type Structure
Plan automatic and manual campaigns, with broad, phrase, and exact match targeting where appropriate, so targeting can be evaluated more clearly.
03
Search Term Analysis
Review available search term reports to understand which customer queries are generating clicks, orders, and spend.
04
Negative Keyword Management
Identify irrelevant or unsuitable search terms and consider negative targeting to reduce avoidable ad spend.
05
Bid & Budget Reviews
Review bids and budget allocation in the context of campaign performance, competition, margins, and your advertising objectives.
06
ACOS & Performance Monitoring
Track ACOS alongside spend, sales, clicks, orders, and other relevant measures. ACOS is one useful metric, not the only measure of success.
Campaigns with a clear purpose
Separate discovery from precise targeting
Automatic and manual targeting can serve different roles in a campaign plan. We structure targeting so search-term discovery and more deliberate keyword targeting can be reviewed and refined over time.
Key areas we consider
- Product, category, and marketplace context
- Relevant customer search terms
- Automatic and manual targeting structure
- Broad, phrase, and exact match organization
- Search term report findings and negative targeting
- Bid, budget, ACOS, and profitability context
From setup to refinement
Our PPC workflow
We use a practical process to align campaign decisions with your product, account data, and business objectives.
1
Review your product and goals
Understand the product, marketplace, listing readiness, budget, margins, and advertising objectives.
2
Research and structure targeting
Organize relevant keywords and select suitable automatic and manual targeting approaches.
3
Launch and observe
Set up the agreed campaigns and review available performance and search-term data.
4
Refine based on data
Evaluate bids, budgets, search terms, and negative targeting according to the agreed management scope.
Common questions
Amazon PPC FAQs
What is included in Amazon PPC campaign setup?
Depending on the agreed scope, setup can include keyword planning, automatic and manual campaign structure, match-type organization, initial bids and budgets, and campaign launch preparation.
What is the difference between automatic and manual campaigns?
Automatic campaigns use Amazon's targeting to match ads with relevant shopping queries and products. Manual campaigns let advertisers choose keyword or product targets and, where applicable, match types. Both can play a role in a campaign strategy.
Can you guarantee a low ACOS or a specific number of sales?
No. Advertising results depend on factors such as competition, product price, conversion rate, reviews, inventory, seasonality, bids, and budget. We use available data to make informed optimization decisions, but cannot guarantee a specific ACOS, ranking, or sales result.
How often should Amazon PPC campaigns be reviewed?
Review frequency depends on campaign activity, data volume, budget, and the agreed service scope. Search term reports and performance trends should be assessed regularly before making changes.
Is backend keyword optimization part of PPC?
Backend search terms are part of listing optimization rather than a PPC campaign setting. They can complement the broader Amazon SEO strategy, so we may review them as a related listing consideration when relevant.
What do you need to review my campaigns?
We typically need the marketplace, product ASINs, campaign objectives, budget context, and relevant advertising reports or authorized account access, depending on the service scope.
Amazon advertising features, campaign options, and reporting can vary by marketplace, ad type, and account eligibility. The final campaign structure will be based on the options available in your account.
Ready to bring more structure to your Amazon PPC?
Tell us about your products, advertising goals, and current campaigns. We’ll discuss a practical setup or optimization scope for your account.
Talk to an Amazon PPC Specialist