Typical Reasons for Amazon FBA Account Suspension and How to Prevent Them

While Amazon FBA is a great platform for sellers to grow their businesses, its policies are equally very stringent. Thousands of selling accounts are suspended annually, primarily for failures that could have been prevented. Knowing the most common causes of Amazon FBA account suspension—and how to avoid them—is key to a successful, long-term operation.

Policy Violations

Amazon has a set of clear-cut guidelines about product listings, customer engagement, pricing and promotions. Selling illegal or restricted products, keyword stuffing in listings, fake reviews and providing rewards for positive reviews all are signs of engaging illegitimate activity.

How to avoid it:

Always give Amazon’s Seller Central policies a close read. Please always make sure the product is approved to do that before you put anything out. adhere to listing guidelines, advertisements must not be misleading, and never try to influence reviews or rankings.

Intellectual Property (IP) Complaints

IP complaints happen when sellers post products that violate trademarks, copyrights or patents. This frequently occurs when sellers unwittingly offer branded items they don’t have permission to sell, or copy photos and content from other listings.

How to avoid it:

Offer for sale branded products and/or purchase from an authorized wholesaler only. Do not include trademarked names in your title, keyword or anywhere else unless you have permission to. [Generate unique product images and descriptions to stay safe.

Poor Performance Metrics

Amazon takes into account the seller performance metrics including Order Defect Rate (ODR), Late Shipment Rate, and Pre-Fulfillment Cancellation Rate. Gradually bad metrics equals bad customer experience which leads to suspension.

How to avoid it:

Use FBA wherever you can – it just really optimizes and does a great job at shipping. Respond to customer messages promptly, refund appropriately, and regularly check your account health dashboard to fix issues before they become serious.

Inauthentic or Counterfeit Product Claims

Among the most severe causes is the sale of fake or “not as described” products. Even a single customer complaint can prompt an investigation, particularly for branded products.

How to avoid it:

Keep accurate invoices from your suppliers and be prepared to validate them. Make sure the quality is up to what exactly you are listing. Do not get products from the doubtful suppliers.

Multiple Seller Accounts

One seller account Amazon permits only one each Physical (Individual and Business) entity. PLEASE do not make multiple accounts without my approval It is a one way ticket to suspension.

How to avoid it:

Only transact on one seller account unless you have been expressly authorized by Amazon to do otherwise. If you need another account for some other legitimate reason, get written consent from Amazon first.

Conclusion

Amazon FBA account suspension sucks, but it is possible to avoid most suspensions with the right knowledge & discipline. Sellers who adhere to Amazon’s policies, maintain high performance standards, responsibly source the products they offer and monitor their account health are able to protect their business and safely grow on the Amazon store.

It’s so much more straightforward to prevent the collapse than to do the work of reinstating it. Smart sellers are not only concerned with sales — they’re also focused on compliance.